“Artists lead and hacks ask for a show of hands,” Steve Jobs said in the biopic of the same name. Like Jobs, Ford’s leading the pickup race with the innovative 2021 F-150 Hybrid while the other truck makers are hacking to keep pace.
Ford spokesperson Dawn McKenzie told me that customers didn’t ask for a generator to be integrated into their pickup truck, but Ford did it anyway. That may not be artistry, but it’s certainly leadership.
Don’t be fooled. The 2021 Ford F-150 isn’t new, but it didn’t need to be. It’s heavily updated with a long list of powertrain options, features, and the latest technology. In short, it’s leading the pack, again.
It wins on a lot of fronts. It bests every full-size truck competitor with a TCC Rating of 6.6 out of 10 thanks to its Baskin Robbins-like configuration options, hybrid powertrain, and standard advanced safety technology. But, it gets expensive real fast, the interior still isn’t as nice as the Ram 1500, and some of the neat tricks might cost you later.
I spent a week with the 2021 Ford F-150 Hybrid taking the kids to school, picking up groceries, and running errands to learn where this innovator hits and misses.
More info: thecarconnection.com/news/